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Case Study · Retail & Wholesale

Cutting the cash tied up in inventory for a Thai tent wholesaler

Belly Thailand sells glamping tents to hotels and resorts. Production orders were decided from experience and a spreadsheet, which left cash locked in slow-moving lines and risked stockouts on the fast ones. We worked with their team to put in a purchase-decision system driven by real sales, stock and cash-flow data.

Belly Thailand glamping tents at a resort
  • brought sales, stock, marketing and finance data together on Snowflake inside the client's own account
  • set the threshold with leadership for how much can be committed without straining liquidity
  • ranked every product line by margin per unit and cash impact, separating out the lines to hold back
  • delivered it as a dashboard the team can question, with an approval trail that can be audited

Impact

Purchasing moved from guesswork to numbers that can be explained line by line.

80%+accuracy in production and inventory planning
~20%remainder covered by a plan rather than left to chance
4data sources brought into a single view
Behind this case

Business Play on Snowflake

A decision system that puts experts, data and AI together, with the data staying inside the client's own account.

See how the system works
The Business Play dashboard running inside Snowflake

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