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Business Play is an AI-driven strategic tool that uses machine learning to transform business data into real-time metrics and tailored recommendations — enabling performance scoring and faster, more confident decision-making.

If we were to compare a magical creature to a business, a unicorn, one of the mythical creatures, would live in a fertile environment with a rainbow stretching across its horizon. It doesn't have to worry about scarcity or hunger. Unicorns are agile and ready to leap forward. This represents companies that are relentlessly investing to accelerate growth, regardless of profitability or ROI, through initiatives such as expanding branches, increasing employee numbers, and accele

Have you ever heard the story of a prince riding a white horse to conquer enemies and rescue a princess? The key to the hero's victory isn't just his personal abilities, but also his powerful and speedy creature, such as a white horse. The same is true in the business world. Business owners look for white horses to propel their businesses forward and create wonder. Comparing a novel to a business: Hero = Business Owner or Executive Princess = Target Enemies = Business Obstacl

You may have heard that the hero in the story needs to bring a Magical Creature to conquer enemies or obstacles and ultimately win. The same goes for businesses. Businesses are waiting for something that will turn the company into a strong Magical Creature, allowing everyone, both the owner and the team, to win along with the business. So we need to train businesses like Train Magical Creatures. But the problem is that each business is different. Making the right decision t

Many new and experienced hotel and resort business owners invest too much of their budget in certain areas, leaving no funds for other essential aspects. For example, they spend all their money buying land in Phuket and building accommodations, resulting in no budget to hire skilled staff, insufficient funds for marketing to make their property visible, or neglecting the use of technology such as AI. Table of Content Part 1 : Long-term investment budget Part 2 : Short-term e

Shadow is a form of concealment that, although it may go unnoticed by others, truly exists in this world. Explore data to develop incremental augmentation for your business with AI for entrepreneurs. FIRST SECOND THIRD References The wellness business is a profit-seeking and growth-oriented industry just like any other industrial business around the globe. However, one key difference in the nature of the wellness business is that it doesn't necessarily rely on a large custome

It's just an investment decision. why don't we just use our experience to decide right away? Table of Content Example Situations First Scenario: Lack of both internal and external AI. Second Scenario: Use only external AI. Final Scenario: Use both external and internal AI. Opportunities can become a business pitfall The difference between amateurs and professionals References Images Let me give an example of events from March through April 2, 2025, a date when Donald Trump d

If your business goal is Business Growth, you want your business to gain market share over your competitors. and increase income directly to the last line of the financial statement after deducting expenses in the business is the ability to make a profit. But don't forget that every time you invest more in expanding your business, such as spending more on marketing, your business will incur more expenses. According to the equation, profit = income - expenses. But that's it; h

A remarkable aspect of your mental life is that you are rarely stumped Daniel Kahneman, The author of Thinking, Fast and Slow Table of Content After 2024, there are only three types of decisions Humans = Players of the game of snakes and ladders Humans who decide to join with AI = players riding magical creatures like unicorns or camels Comparing the decision-making of humans VS players riding mythical creatures like unicorns or camels 4 Steps of the Magical Creature Model t

What you should do as a business owner or leader is to focus on what is most important and necessary for your organization

Success in business depends on having a competitive edge, similar to the game of Snakes and Ladders you played as a child

Pic 1 : Make Business with AI as playing your game If you, as a business owner or organizational leader, are looking to apply Data and AI within your organization because of the significant benefits of AI in providing accurate decision-making recommendations to you, or using AI to enhance customer experience and reduce unnecessary costs in the long term, but you might see it as complex and difficult, I urge you to think again. Try to do business with AI as if playing your g

3 important pillars of business Profitability (P) Customer Satisfaction (C) Business Growth (G) Table of Content Rules of the 3 business pillars Pillar 2 : Customer Satisfaction (C) Pillar 3 : Business Growth (G) Pillar 1 : Profitability (P) And what if Jeff Bezos had to run a small business ? In 2024, the strategy that Pop Mart has adopted to differentiate itself is Labubu. Choose a magical creature that is suitable for your business status. An easier way for you to analyz

Traditional Businesses should invest in the necessary digitized operational backbones (Feng Zhu and Bonnie Yining Cao.Smart Rivals. Harvard Business Review Press;2024.) Always invite AI to the table (Mollick E. Co-Intelligence. Penguin; 2024.) These two quotes above are from different books, but they convey the same meaning that I, Dithanon Khrutmuang, firmly adhere to and apply to my own business in Thailand. Businesses must have digital or data capabilities, and AI is a k

Risk can cause your business to lose and exit the game. At the same time, if you win this game, it means you have the opportunity to increase your score in three key business aspects : Profitability (P) Customer Satisfaction (C) Business Growth (G) If this were a game, only skilled players would win. It’s no different for business owners who must thoroughly understand their business to succeed and claim the reward at the end of the game. If you’re ready to be a winner, let’

From the dream that both of you and I as a business owner once wished for, that we would be able to work comfortably, with AI robots constantly answering questions at all times, even when you are asleep, or if you want to create content, images, or videos to create advertising campaigns from the actual data of your business, not general information from the internet. The fun part is that your business will really have AI to assist in the business today through AWS Bedrock. T

The current popular products within POP MART are collectible art toys. However, the value of POP MART's business comes from its total equity

Unlocking Success with Magical Creature Model

In reality, the business owner has the responsibility to make decisions, but without data, it is like driving a car with your eyes closed. Whether you refer to them as the business owner, founder, CEO or by any other title or position, the common thread that unites them all is the shared responsibility of driving success for the organization. And, what does the success of business look like? "Visualize the success of business by Data Story" "High revenue or high profit tha