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Amazon · WeWork · Kodak — three global companies, three paths, and a quiz that shows which one you're walking right now There's one question I love asking every business owner I talk to. Not "How much will you grow this year?" Not "What's your revenue?" — but a question that sounds a little stranger: "What do you want your business to become in three years?" Most answers I get back are numbers. But numbers aren't an identity. Every business is always in the process of becomin