From identity to decision

Meet the creatures, the Play and the product

Start with the model, then see how a Business Play turns data science, financial expertise, and AI into a practical decision.

Power Ladder

How Much Stock Is Enough? Inventory & Cash Decisions | Business Play × Snowflake

12:15

ใช้ AI ถามข้อมูลธุรกิจบน Snowflake | Business Play EP.01

05:23

Discovery Consulting x Snowflake สำหรับธุรกิจของคุณ

10:18

Our experts

Head of Consultant

Dithanon Khrutmuang

My goal is to gather carefully selected specialists from freelancers and technology companies across Thailand and India to provide Data Science and Business Analytics services to small to large businesses.

Head of Data Scientist Team

Yogesh Narayan Singh

Empowering organizations through data-driven innovation and cutting-edge technology to unlock growth, operational excellence, and sustainable success.

Insight library

The thinking behind the Business Play

Explore practical stories about inventory, investment, risk and the decisions that shape resilient businesses.

Calculated Ambition Business Play for a cosmetics business: a camel and a money bag balanced on a scale among cosmetics shelves

Every department is right. So why is inventory still piling up? Lessons from Estée Lauder for cosmetics businesses

Every department is right from its own view, so why is inventory still piling up? Lessons from Estée Lauder's two-year channel-stock problem, plus a worked example of choosing a production quantity that maximises profit while keeping cash above a safe floor, using the Calculated Ambition Business Play.

dithanon Khrutmuang

Power Ladder — Data & AI: Business Decision-Making

How Data and AI Can Change Business Decision-Making

Connect data, AI and expert judgement to business decisions. Explore Snowflake, Playing to Win and Business Play through an inventory and cash example.

dithanon Khrutmuang

Which Magical Creature Do You Want Your Business to Become? — 3 Giants · 3 Creatures · Quiz Funnel

Amazon · WeWork · Kodak — three global companies, three paths, and a quiz that shows which one you're walking right now There's one question I love asking every business owner I talk to. Not "How much will you grow this year?" Not "What's your revenue?" — but a question that sounds a little stranger: "What do you want your business to become in three years?" Most answers I get back are numbers. But numbers aren't an identity. Every business is always in the process of becomin

dithanon Khrutmuang

2 3 4 5